Bauer Lopes

Editorial Design

Photography credits Francesca Renzi
Copy by Madalena Galamba
Project developed at Studio AH-HA

Born in Lisbon and raised in the world, Bauer Lopes is a German-style craft beer of Portuguese character. Simple, uncomplicated, Bauer Lopes is crafted with attitude, seriously flavorsome, it celebrates the joyful, venture spirit of the West Coast.
To embody these qualities, the identity relies heavily upon a vibrant, bold color palette, designed to be layered or stand alone, exploring a playful point of view between Baviera historical references and a Portuguese soul. It aims to be friendly, inviting, classic and modern, using strong and honest taglines to describe this half Bauer / half Lopes existence.