The Consumer Intelligence Lab

Visual Identity . Editorial Design . Web Design .
Instagram Strategy

Web design in collaboration with Sara Orsi
Illustrations Paulo Albuquerque

C Lab is a laboratory of specialised in the research and analysis of the Portuguese consumer society.
The references were combined into a sophisticated visual identity appreciating the past of the 10 years of experience, but paired with enough contemporary touch points for it to feel fresh and timeless at the same time. A minimal logotype complemented by a series of illustrations that reflect the idea of fingerprint, as an imprint of the dialogues, research and interviews to an ever-changing consumer society. The abstract illustrations were created to be used in the editorial materials, adding dimension and depth to the visual identity.