Masters in Play

Visual Identity . Editoral Design . Web Design

Web design in collaboration with Sara Orsi
Photography credits Francesca Renzi

Masters in Play aims to help students conciliate their life goals with money and to be able to do so across the full breadth of money. Explores perceptions and behaviours that nudge students towards those that foster a holistic relationship with money and are committed to reinforce the feeling of accomplishment and by doing so contributing to student’s personal sense of value and wellbeing. The visual identity assembles this objectives into a playful and flexible communication, combining colour and illustration with a simple red logo. Red usually is a “no use” colour for written text, so the idea is to break not only money taboos but also the red taboo.