Upfarming is a project about healthy, resilient, sustainable cities through
participatory vertical farms, facing challenges of food system.
The identity plays with the idea of: Accessible vs exclusive / Nature vs scientific. It serves a higher purpose and not just an instant need.
More than a branding it’s about building a story: an honest dialogue that breaks the boundaries between farming and urban communities. A guide to mindful farming and consumption, illustrating the process and aim to transparency.
